"Deception is just as bad as telling an outright lie"
First of all I agree with this claim in some extent, but I still believe that deception is still identical to a lie. By looking at the definition, "Deception" means to cause someone to believe something that is not true, typically in order to gain some personal advantage. I think that to say whether Deception is just as bad as telling an outright lie depends on situations and intentions.
Let's say that a man, whose mother is very old, sick, and has to stay in hospital for a long time , is sentenced to death with an act of crime. His family decides to deceive his mom in order to not make her health getting worse. In this situation, I think it is acceptable because the action is benefiting the one being told. Therefore it can be said that "Deception" is not bad in this case, in fact it might be seen as a good decision since it prevents a sudden shift in mother's emotion which can potentially kill her.
On the contrary if someone is deceiving the fact so as to portray one-sided view and distort the actual fact, I think it is unacceptable and can be seen as a worst deed. Referring to the article "The truth about Jessica", I believe the act of American media, which is distorting and choosing to inform certain facts so as to satisfy people's expectation and change the value of the action, is exploiting people's right to know truth. Some people might enjoy such a report while some people still want to know what is actually going on. By reporting certain or selected information, people's ideology might be shaped into bad way. Someone might see a footage from war is something to enjoy because the authority chooses to present in a thrilling way (act of heroic by real life actors). However, the reality is totally different because war is a situation where people are fight, injuring and dying. Choosing to portray one-sided information is unethical. So I think that in this case Deception is just a lie which is worst deed.